0160 mins
Marketing AI foundations
- Where AI actually moves marketing metrics
- Model selection for research, copy, and creative
- Prompting frameworks for brand work
- Building a marketing AI stack audit
Instructor: TBD
← All academies
Academy 02
AI in Marketing
Campaign concepting, brand-safe content systems, and audience research your team can run without an agency retainer.
- Modules
- 6
- Per module
- 60 mins
- Total time
- 6 hrs
- Format
- Live + recorded
Brand-tuned content engine
Research in hours, not weeks
Measurable creative velocity
Curriculum
6 modules, one hour each
0260 mins
Audience and market research
- Deep research workflows for ICP and segments
- Synthesizing calls, reviews, and support tickets
- Competitor and category teardown prompts
- Turning research into positioning docs
Instructor: TBD
0360 mins
Brand-safe content systems
- Encoding brand voice into a reusable context pack
- Style guides, rubrics, and review gates
- Long-form to atomized channel content
- Editing workflows that keep humans in the loop
Instructor: TBD
0460 mins
Campaign concepting and creative
- From brief to concept in a single working session
- Image and video generation for campaign mockups
- Landing page and ad variant generation
- Creative testing plans built by AI
Instructor: TBD
0560 mins
Lifecycle, SEO, and distribution
- AI-assisted SEO and answer-engine visibility
- Email and lifecycle sequence drafting
- Repurposing engines for social and newsletter
- Personalization without breaking brand
Instructor: TBD
0660 mins
Agents, measurement, and rollout
- Building a marketing agent in Zapier or Dust
- Reporting and attribution copilots
- Evals for content quality at scale
- Rolling the system out to your team
Instructor: TBD
Ready to run the marketing lap?
Start with AI Essentials for the shared foundation, then take your marketing team through the full six-week track.